Sales planning and operations Assignment Example | Topics and Well Written Essays - 1000 words

Sales planning and operations - Assignment Examplen mix is business tools that are used by entrepreneurs to pass nurture effectively to customers regarding the various benefits of their smashings and services (Baker 2014). Therefore, it involves combining strategies and allocating resources in a cost-effective way. One of the objectives of a promotional mix is to increase the demand of a fruit or service. During product cycle, this strategy is used to increase the sales although a product may reach a saturation point, and the company turns to a modern product. The Second objective is presenting schooling about the existence of the products and services. The customers or consumers need to understand the full information about the product that may include its accessibility and benefits. The last objective is to differentiate the product. In circumstances when we have many competitors in the market, firms opt to differentiate their products to look different from what their compet itors offer.Personal selling is plaque to face or a direct two-way communication between the buyer and seller with an aim of making a sale. Moreover, it involves developing a good relationship with the customer, identifying their needs and also adjusts the products to fit their needs. More companies prefer personal selling because it results to more profit although it is costly.Personal selling is considered as more streamlined in business growth. Therefore, it plays vital roles in supporting the achievements of goals of the promotional mix. Personal selling increases the demand of products and services by increasing the products sensitiveness towards purchase. When customers become aware of the availability of the product, then its demand will increase since they will start buying it. Through presenting information to the customers, personal selling is good at explaining the products information or any aspect related to the products hence giving explicit information regarding th e product (Smith, Gopalakrishna & Smith 2004).Business